DIAMOND UPGRADE EXCHANGE PROGRAM
When you qualify to be a member of Leo Frank & Sons’ Private Client Group, you can participate in our Diamond Upgrade Exchange Program. This program is designed to help you build long-term relationships that will establish a client for life. It cements your customer loyalty by giving them confidence in knowing their diamond will never lose value. This program will free you from stocking unnecessary trade-in merchandise, which helps you maintain a greater cash flow.

With the Diamond Upgrade Exchange Program, your customer can return to your store at any time to upgrade their original purchase for a diamond of equal or greater value. You then send the original purchase back to Leo Frank & Sons for a full credit towards the new diamond.

Our exchange program provides you with a beautifully designed certificate, brochure, and a display that will grab the attention of your customers and give you a strategic competitive advantage over most of your competitors.
 

IN-STORE TRAINING PROGRAM
As a member of our Private Client Group, you can register for our course designed to educate your employees on the newest and most successful selling tools in the industry. It was created to provide a strategy for closing sales that can be used with any customer. When you qualify, you will receive a program manual and a complete presentation that addresses current selling challenges with their solutions. Components of the program also include role-playing sessions and group discussions.
 

THE ETERNAL ROMANCE IN-STORE EVENT
Leo Frank and Sons' In-Store Eternal Romance Event creates a high amount of revenue in a short period of time by taking you through a step by step process guaranteed to make your sale run smoothly and effectively. We send a professional coordinator to your store to discuss all of the components that are involved with running a great sale, from putting together an advertising campaign to orchestrating the event's agenda. Please contact our staff to schedule a session.
 

DIAMOND SEARCH WEB LINK
The Diamond Search Web Link is a search engine that fits seamlessly with your website and connects you to our extensive diamond database. This allows you to present over a thousand diamonds and their certificates to your customers. This 24/7 database access makes it easy for you to provide your customers with the information they need, when they need it. This exclusive program is available only to select stores that qualify.
 

E-MAIL MARKETING SERVICE
Our email marketing is a low-cost way to inform clients about your store’s promotions and also reach out to new customers. As a Private Client Group member, this efficient and timesaving service lets you competitively advertise on the internet in a professional and personal way. By coordinating with our internal marketing department, we will provide you with creative and attractive email marketing tools to spark consumer interest and invite them to your store. These emails will feature diamonds, colored stones, jewelry trends, and more, and are completely tailored to your store’s target market.
 

MEMO PROGRAMS
As a member of our Private Client Group, you can qualify to receive a diverse selection of on-hand diamond inventory in your store. By showing your customers an extensive selection of diamonds, you let them choose which one they want to make their own. With this program, you can stock your store without actually buying merchandise. We know that diamonds take up large amounts of inventory dollars, and this helps eliminate your overhead. You may receive loose diamonds and diamond stud earrings on memo.